Are you just starting a small business and wondering how to reach your customers? Or have you been struggling with social media for your business without getting significant results? Is it getting overwhelming and almost confusing?
Then Sit tight! we got you covered.
Gone are the days of traditional media where you’ll need to set a big-budget on television and newspaper advertising to promote your small business. Advertising was reserved for big companies that can afford the luxury of traditional advertising. But It is not like that anymore.
The introduction of social media has changed the game completely. Small businesses can reach the world from their locality without breaking a sweat. The reach is incredible and far exceeds what the world witnessed in traditional media advertising. Here are statistics to wow you on the possibilities of social media.
- About 42% of the world’s population has a social media account.
- As of November 2019, there were over 2.41 billion active monthly users on Facebook.
- An average individual has an account in more than 9 social media networks and spends about 2 hours and 16 minutes of a daily average of his time on social media.
Are you beginning to see the possibilities in social media?
Social media marketing is simply the process of using various social media networks (Facebook, Twitter, Instagram, etc.) to promote your brand to gain better visibility. This article aims to empower you with the knowledge required to transform your business into a global phenomenon using social media.
1. Start with Research
Research is one of the most underrated activities for small businesses, yet it carries the highest level of importance. Social media marketing is about connecting and communicating with your target audience. To connect deeply with your audience, you need to know specific information about them. Information like the social media platform they are using, the type of content they love, the online community they belong, and their demographics. The research will reveal this information to you.
If you’re not sure how to start the research, you can analyze your competitor’s social media strategy to know the platforms they are using: and the type of content that is working for them. Modeling competitors are a great way to understand what’s working in your niche.
2. Integrate your social media channels
Social media delivers more results when integrated with other marketing channels.
If your small business has a website, integrate your social media accounts to your website by adding relevant Call-to-Action (CTA) buttons. Add your Facebook, Twitter, or Instagram handle to the sidebar of your website: also include social media share buttons at the end of your blog post, and on other strategic places on your website.
To encourage engagement on your other marketing channels, you can create visual content that informs your audience about other channels of your small business. However, When printing your complimentary cards and flyers, include your social media handles as it will help your customers to better relate with your brands.
3. Start Posting and Connecting
Now that you have defined your audience, and integrated your social media handles to your other social media channels, its time to start posting. Social media can be hectic, especially when you’re starting.
Planning your social media content is an easy way to get started. In planning your content, you can use Hubspot’s free social media content calendar as a guide. Industry experts suggest that you allocate at least 25 minutes of your time each day in posting and engaging with your audience for maximum productivity. Your aim is to give value and steadily grow your social media accounts.
To step up your social media game, you can use social media management tools like HootSuite and Sprout Social. These tools are excellent for monitoring, scheduling, and tracking social media performance for optimal results.
4. Gain Traction with Social Media Advertising
Growing your social media accounts through organic reach is great, but most often, it takes time to build and grow. Advertising is a great way to gain traction if you’re starting and want an extensive reach for your products and services.
Social media advertising is an effective way of reaching a broad audience. According to recent social media statistics, 27% of internet users say they find new products and brands through paid social ads.
With social media, you can set a budget for your advertising and target the specific market segment you want to reach. When done correctly, you can use it in recording a high volume of sales and engagement with your content.
All social media platforms are offering free advertising courses and resources to enable small businesses to learn the fundamentals of advertising. Facebook has Facebook Blueprint, Instagram has Instagram for business, Twitter has Twitter for Business: with many other websites giving free trainings and resources.
5. Measure and Analyse Results
Famous management scholar, Peter Drucker fondly stated that “what gets measured, gets managed.” To get the most of every social media campaign or advertising, one needs to measure and analyze the results.
Every social media advertising platform has an analytics dashboard where you can view the results, and analyze what worked best. While running a campaign, if you are not getting the required results, check your dashboard, and analyze the demographics and other relevant data.
Google Analytics and Pixels are incredible analytic resource to try, when sending traffic to your website and landing page.
It’s a wrap!
Social media is one of the greatest inventions of the 21st century. When done correctly, it can take your small business to a whole new level of influence and authority. Your early days of growing your social media accounts might be discouraging, be persistent, and focused.
Focus on delivering consistent and incredible value to your audience. When people realize you care about their growth as much as you care about their money, they’ll support and share your content with their network. Be creative with your content, test, and experiment with different content formats until you’ve gotten what works and stick to it. Your audience is waiting, go, and serve them.