Have you ever thought of why Apple is still marketing their products despite their popularity? or why do big organization still set aside a huge marketing budget despite the market shares they control?
You guessed right! They want to stay around a little longer, and of course, make more bucks. The business of the 21st century is a game of attention. They want your attention, they want to always be visible on both your mind and your devices. Simply put, they want more visibility for their businesses.
As a small business owner, you should think like big organizations. How to gain more visibility for your business, help more people, and make more bucks. This post will equip you with 10 super-easy ways to get more visibility for your business, keep reading.
Here are 10 ways to increase visibility for your small business
- Optimize your Google My Business Page
- Build your website
- Create relevant content
- Stay active on social media
- Build an email list
- Invest in networking events
- Engage Influencers
- Leverage on referrals
- Rinse and repeat
1. Optimize Your Google My Business (GMB) Page
Research shows that the average business on Google My Business listing is found in 1,009 searches per month, with 84% of these coming from discovery searches. Imagine getting more than 1,000 persons from one platform viewing your goods and services every month, that’s the visibility that Google my Business gives.
GMB is Google’s free listing services aimed at helping local businesses in gaining better visibility and reach. All you need to get started is to set up a free GMB page, fill in relevant business information and optimise the page by adding keywords and posting regular updates.
2. Build your website
Bill Gates said, ” If your business is not on the internet, then your business will be out of business”. Research suggests that an individual spends an average of 6 hours online daily. To get more visibility for your business online, you need a website. A website is like your storefront online, an avenue for people to know about your business.
Some may ask if having websites are still worth it. The answer is; Yes. It’s worth every penny when rightly designed and presented. Websites are more than web pages that amplify your business visibility online, they are statements of trust and credibility. To get a great website for your business that you’ll be proud of, you can contact Vassion Media.
3. Create relevant content
If you’ve read till this point, chances are that you find this content valuable and informative. Your business can easily be found by your ideal customers through the content on your blog. Creating relevant content is like attracting ants with sugar, they’ll always come seeking more. Likewise, your customers, once they find your content valuable to their needs, they’ll keep visiting your website for more.
4. Stay Active on Social Media
Recent research suggests that an average user spends 124 minutes per day on social media. That’s 2 hours and 4 minutes. Been present on social media daily enables your prospects to easily notice and patronize your brand. Showing up daily reflects both seriousness and credibility as a business owner.
It’s not just about showing up, show up with the right mix of content to encourage engagement. To get started on social media, check our social media guide for small business owners.
5. Build an email list
Have you heard most marketers say “the money is on the list”? It’s because the money is really on the list. Email marketing is one of the best of building a lasting relationship with your prospects and clients.
Firstly, you’ll get their emails by using offering discounts, valuable content and lead captures. Then you nurture your list by sending their relevant contents, new offers and lots more. You can increase your visibility through email marketing. Active Campaign is a great platform to start.
6. Invest in Networking Events
Gaining more visibility for your business does not always have to be online. Networking events are great ways of promoting your business. Print a business card, and always attend local networking events in your locality. This way, you’ll get to grow your network, and promote your business.
Hosting local events too is an incredible way of gaining visibility. Not just that, it makes you an authority in your locality and increases your credibility.
7. Engage Influencers
According to Influencer Marketing Hub, Large companies have nearly doubled the number of creators they activate per campaign in the past 2 years. Large companies are actively engaging influencers because it’s profitable. Your small business can take advantage of influencer marketing as well.
Go on either Instagram, Twitter or TikTok, and search for leaders in your niche with a huge following. They’ll promote your product for a fee, it works best for promoting new products. It could give your business more targeted visibility than paid ads would.
8. Leverage on referrals
Customers acquired through referrals have a 37% higher retention rate. Referral marketing is an incredible way of gaining more visibility for your brand. The starting point of getting referrals is by delighting your customers with excellent product or service.
Mesmerize them by making the best product and referrals will come naturally. You can also get referrals by creating customer loyalty programs, and rewarding customers for referring your business. Get products always sell themselves. Spend time creating your product or delivering awesome service, and referrals will come.
Another unique way of gaining visibility for your business is by partnering to sell compliments products. You can partner will a business owner selling compliment product, to cross-promote your products.
You’ll promote their products on your social media channels while they promote yours. It’s a win-win. Both business owners often end up making more sales when done properly. Search for businesses with complementary products, and partner for cross-promotion.
10. Rinse & Repeat
Experiment on all these channels, find what works and repeat. Double down on the best. Trust be told, not all will work for your brand. It all depends on your type of business, and how well you implement it.
Focus on what works for you, and ignore the rest. Rinse and repeat.
Your Business is Visible, now what?
Consistency is the name of the game. Stay consistent by always showing up, that’s how you win. Using these techniques once in months would only give you a once-in-a-month result. Use them daily and get daily results and revenue growths.
You’ve gotten 10 solid strategies to expand your business reach. Now go implement.